Dressipi is the firm that is there for helping most of the popular online textile retailers like Net-a-Porter and Asos. These clothing retailers have gained so much of pace in the recent years as people started embracing the fashion that appears in the digital stores. The trends and the campaigns that they do for the promotion are really appealing but there is a major factor that most of them are missing and this can cause a huge issue in the future for them to evolve more.
Hurdle for Online Textile Retailers
In spite of being a very good online retailer and provide exclusive fashion to the customers, the online retailers could not go ahead the ones who are there in the locality. This has really raised the eyebrows of these online businesses and made them come up with a detailed study on the same. The result of the study highlighted the necessity for the customers to be fashion confident. Customers with fashion confidence may enjoy the shopping online and thus can increase revenue for the online retailers. It is found that an individual with higher degree of fashion confidence can spend between 50 to 100 percentage more compared to the one who is much less fashion confident.
A Confident Shopper
When we analyze the environment that exist in the retailer shops near your locality you may find that most of them come with all such stuffs that can impart confidence in customers. The foremost step that most of these textile sops take is that they provide a return policy that is more lenient and simple. This can make the customers come and get something for themselves so that they get some time frame for returning the money. They also come with so many assistants who are there to support these shoppers so that they can really come with very good results. These advice and the hand holding that the customers with less fashion confidence gets should be imitated for an online textile shop too and this is what the recommendation engine provided by Dressipi is trying to do for you. There are so many queries that you may need to address in such a scenario. The major stuffs that especially women get confused when they are buying clothing include getting a dress that suits their shape, the way to carry or dress up in the specific trend and also the way to get their wardrobe maximized. These questions are taken care in the recommendations for the things related to what they actually are in need of.
Effectiveness of the System
Proper analysis was also done on the effectiveness of the system which has come up with very hopeful results. A recommendation engine could increase the revenue to 30 percentage for each of the customers and there is a decline in the returns to about 5 percentage. Dressipi are also with the plan for sharing clothing profiles which they have created for the people all over. It can really revolutionize the way you shop and the online retailers may be very well benefited by it.